As Executive Director of the Montrose Chamber of Commerce, Chelsea Rosty leads the new generation of this venerable organization. Rosty, 34, joined the group of 380 businesses in January after serving two years as Marketing Director of NuVista Credit Union.
Things have changed at the Chamber in the last decade. For many years the organization functioned as a visitor’s center located in a two-story building at the eastern portal to the town. The building had more space than it could possibly need with a large room left of the entrance dedicated to brochures from every business in the area. A volunteer stood behind a tall counter answering questions posed by visitors. Most questions ended with how far is Ouray, or Telluride.
In the last decade the city decided to market Montrose as a destination, a place to visit and to stay overnight. The old chamber building was put up for sale and the organization moved into the front corner of the Proximity Space on E. Main Street.
The Chamber no longer hosts the traditional Business After Hours, a monthly gathering at a particular business where the price of admission bought you two drinks and tasty snacks. When Rosty first began this job she went around and talked to businesses to see what they wanted from the Chamber. “It was our understanding as we were seeing attendance declining for these Business After Hours, that the younger families were ending their days at five and didn’t want to do anything work-related after five.”
So they created a quarterly business showcase event which several business hosted and there were things for kids to do. “It’s more of a fun activity,” Rosty said. “We alternate meeting in different regions of town.”
Recently she’s been working on an application for Montrose to receive the Governor’s designation for a healthy community. She’s collected data from Valley Food Partnership, the Community Recreation Center, the county and the CopMba mountain biking organization.
She grew up in Grand Junction and attended the Univ. of Wyoming. She’s been a horseperson all her life and received rodeo scholarships in college. Things are changing in her personal life also. She and husband, Phil Rosty, a Montrose police detective, have moved into town. “It’s the first time in my life I’ll be without a horse,” she lamented. They have chickens and four dogs. And in late January they’ll have a baby.
Rosty brings her natural enthusiasm and energy to the job. She describes herself as innovative, ambitious, and determined. Currently writing a column for the local paper, she would like to write a book in the future. She has insights and ideas and isn’t sure how it will all play out, but for Chelsea Rosty the future looks rosy.