Customers have sparked change in their communities by participating in a unique program offered by Alpine Bank. Last year alone, the bank donated $1,140,350 to nonprofits and other community organizations through the bank’s Loyalty Debit Card program.
Alpine donates 10 cents for every personal debit card transaction, with the contribution directed to support the part of their local community that each customer selects. In all, customers can choose from Community, Education, Environment, Arts, Americas, Colorado Mountain College and Children’s Hospital Colorado.
“We want to thank our customers for supporting their communities,” said Alpine Bank founder and Chairman Bob Young. “For the first time, Alpine Bank was able to donate more than $1 million in one year from our Loyalty Debit Card thanks to its growing popularity with customers.”
According to Young, the debit card donations are just part of a broader commitment to community service that has always defined Alpine Bank. Including the debit card donations,Alpine contributed a total of $3.7 million in 2017 to charitable organizations from its 38 branches serving 28 Communities.