Montrose to welcome special visitors

Ride the Rockies
On June 15 more than 1,000 riders will spend the night in Montrose.

On Thursday, June 15, from 11 am – 9 pm, locals are encouraged to join in on a day of fun featuring live music, food, and drink downtown. Main Street will serve as entertainment headquarters as the community offers up western hospitality — Montrose style — to a number of special visitors.

For the tenth time in the event’s 32 year history, Montrose will host an overnight stop for Ride the Rockies (RTR) on Thursday, June 15. The annual event takes approximately 2,000 bike riders on a week-long tour of Colorado’s Rocky Mountains, accompanied by over 500 event staff and family members. Many event participants will also lodge in Montrose on Wednesday, June 14, the day before the festivities kick off.

“From an economic standpoint, host communities of the epic RTR road ride can earn an average of $200K – $250K in a 24-hour period and gain phenomenally positive media exposure,” said Visit Montrose Program Coordinator Stacey Ryan, who is serving as the local event’s host community lead. “It’s a tremendous opportunity for businesses and the community – and everyone’s invited to the party.”

Scores of agencies and individuals are working together and volunteering to assist to make this event run smoothly, Ryan explained. “Without the significant partnership of Montrose High School, which will serve as RTR headquarters for the riders that evening, Montrose couldn’t host.” Besides many city departments, other organizations like the MHS NJROTC, Sheriff’s Posse, and Montrose Recycles Committee are contributing to the event’s success.

Adding to the rush of activity from RTR, from Wednesday, June 14, to Friday, June 16, Montrose will host the San Juan Rural Philanthropy Days (RPD) for the first time since 2001, welcoming approximately 375 guests to town. RPD attendees will include decision-makers from leading state-wide, non-profit funding organizations, like the Anschutz Family Foundation, Great Outdoors Colorado/GOCO, Department of Local Affairs/DOLA, Coors Foundation, Boetcher Foundation, El Pomar Foundation, the Colorado Trust, and many more.

The City of Montrose is the local platinum sponsor for RPD, which provides a unique opportunity for local and regional nonprofit leaders to connect with influential grant-makers and garner their support for Western Slope causes. “Everyone involved comes together to exchange thoughts and ideas to contribute toward enhancing the quality of life in our communities and the region,” said local RPD Event Coordinator Susan Bony, who, along with a sizeable local organizing committee, has been working for nearly a year to bring the event to Montrose. “After the conference is done for the day, all our attendees are encouraged to hop on a shuttle and enjoy the block party downtown on the 15th.”

Vendors of all walks are welcome to participate at the downtown entertainment site to help welcome this sizeable and varied audience to town. “Part of the beauty of being a host city is the platform it provides to show off our community as a whole and take pride in where we live, work, and play,” Ryan said. “So if you own a business, want to tell people about your agency, group, or club, or are looking to raise funds, being a vendor at the entertainment site on June 15 is a great way to connect with these visitors as well as locals,” said Ryan.

Whether or not businesses or organizations opt to have a presence downtown, they can benefit by spreading the word about their offerings to these audiences. “If you have a marquee, sandwich board, eye-catching signage, or are active on social media, be sure to welcome RTR riders and RPD participants to Montrose – and into your establishment,” encouraged Ryan.

Numerous shuttles will run from 11 am – 10 pm on Thursday to ensure that both sets of visitors can get to where they want to go throughout the main corridors of town, be it the downtown entertainment venue, a restaurant or shop, or back to where they are lodging. A Wednesday shuttle will also be provided to RTR from 3 – 9 pm for those staying in town the night before.

Coming downtown to enjoy the day is a wonderful way for Montrose to show community hospitality and become acquainted with interesting people from across the U.S. “We hope that locals will warmly welcome these visitors and help provide a memorable experience,” Ryan said. “We want them to come back for more.”

For more information about RTR, visit the event website at Go to or call 970-240-1402 for local event and vendor information. Vendor applications are due Wednesday, May 31, 2017.

About Visit Montrose and the City of Montrose

About Visit Montrose
For information about the Downtown Visitor Center, tourism, and fun things to do in Montrose, go to Follow the Visitor Center on social media ( and @VisitMontrose). The Visitor Center is located at 107 South Cascade Ave in downtown Montrose and may be reached at 970.497.8558. Summer hours are Monday-Saturday, 9 am – 5 pm.

About the City of Montrose
For information, visit Follow the city on Facebook ( and Twitter (@montrosegov). City Hall is located in downtown Montrose at 433 South First Street and may be reached at 970-240-1400. Hours of operation are Monday-Thursday, 7 a.m. – 6 p.m.

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City of Montrose

City of Montrose

Promoting the Montrose Lifestyle by providing innovative and service-oriented leadership for a vibrant community.